If you were to survey a selection of bloggers and online business owners regarding where they get traffic from, the majority will say Google or other search engines with Pinterest traffic a close second. Many people don’t realise just how great Pinterest traffic can be to a website – you can really hit the jackpot in traffic terms!
But why would the site send traffic to your site? How can you make it one of your top traffic sources? Here’s our brief beginner’s guide to using Pinterest for digital marketing and growing your business.
It can be great for ecommerce sites – just click here to see some mindblowing statistics! Why not utilise it yourself?
Table of Contents
What Is Pinterest?
It isn’t a social media site but is in fact a visual search engine. Sure, it has some social features but it is a search and discovery platform. Think of it like Google search but with pictures.
Some businesses won’t work well on Pinterest, that’s a given. Not everybody uses it and your clientele may not be the type of people to use such a site. However for businesses who have an online presence and create great graphics for their content, Pinterest is a necessity. It provides potential customers with information so they can click through to the website and find out more.
How Can I Get Traffic To My Website?
Did you have a pin board on your wall as a kid where you pinned photos of your loved ones, posters of your crushes and old ticket stubs? This is essentially an online version of that and businesses will pin images related to the services they offer and the content they are putting out there. Utilising keywords in the descriptions of the pins means if people search that keyword, their pin will appear for them.
Just go on there right now and take a look. Type in something like ‘strawberry cheesecake recipe’ and a number of recipes, pinned from blogs, should appear in your search.
But how I can get people to click on my content? I hear you ask. That click is essential for getting traffic to your site so you need to compel users to click on your pin over others. Things you need to consider are:
- The Image – It needs to look good and capture the attention.
- The Headline – The headline needs to let people know what it is but also pique the user’s interest
- The Description – In here, you should tell potential customers all about what the pin is about and prompt people to click on the image, thanks to the handy Call To Action you’ve given them
To Conclude
Just popping up a nice image and expecting people to click isn’t going to work. Some might but many need to be incentivised to make that leap. Learning the basics of Pinterest and what it has to offer will certainly help you to make the most of it.
Have you ever tried using Pinterest as a digital marketing tool for your business?
If you liked this, you might like 8 Tips To Increase Your Reading Speed.
Leave a Reply