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What digital products can you sell on your blog?
It might seem a little overwhelming creating digital products for your blog but it really doesn’t have to be. You don’t have to be the greatest designer – you don’t even have to have good design skills. All you need to do is take the information you have already published on your blog and make it pretty, using a program like Canva. But are you struggling for ideas? Here are five ideas for digital products to sell on your blog, no matter what your niche is.
Meal Plans & Shopping Lists
These are great digital products if you are a food blogger – selling meal plans means you can add an extra income stream to your business. You might even want to offer a sample meal plan as an opt-in or freebie to encourage people to sign up to your email list. Then you could just let them know about the different meal plans and shopping lists you have for sale.
These can easily be created in Google Docs if you don’t want to make them too fancy or you could be a little more creative in Canva. There are plenty of different templates that you can use. You could even turn your most popular posts into digital products – if your keto recipes are most popular, make a meal plan. Desserts? Make a dessert meal plan. Give the audience what they want! You could even set up a subscription so they get a new meal plan every month.
Cheat Sheets & PDFs
Who doesn’t love a PDF? A cheat sheet always goes down a treat and they always do well on Pinterest. Whether it is cooking times for the Instant Pot or a list of the best flowers for a summer garden, these digital products will definitely be popular.
Take a look at the most popular posts on your site. Look at what has been most popular over the past year – the only exception are posts that are older than a year but consistently get high levels of traffic. Out of your top ten posts, are there any that are similar? If there are, make a cheat sheet tying them all together which you can use an opt-in at the bottom of each of the posts.
A monthly membership is one of those digital products many people don’t think of. If you are looking for a consistent income stream, then you have to consider a monthly membership.
No matter what niche you are, there are many ways you can do this. A food blogger could offer monthly meal plans, a travel blogger could offer top secret travel itineraries.
If you have any insider information, readers will want to know about it and many would be prepared to pay for a monthly membership to get that information.
Do you know what your readers need on a regular basis and why they need it? Can you convert that into a need for a monthly membership? Just ensure you always have content ahead of time in case something happens and you need a break.
Anyone can teach a course if they have information they can share. Mini courses are a simple way to grow authority in any niche and can really help readers.
Look at your top posts for inspiration and see what people are looking for on your site. If you feel you know enough information about it, then why not teach a mini course? Make a few short videos, add some cheat sheets, funnel them into larger courses.
Yes, it might be that the topic has been taught before but does that stop other people from launching courses? NO. Your readers aren’t necessarily paying for the information but are paying to be taught by you. They trust you because they read your blog and you have helped them previously.
Is there anything on your blog that you can expand upon? What questions from readers can you answer? Can you solve their problems?
If the mini courses go well, then why not considering a full course? These don’t have to be super long with loads of videos but they need to be more thorough than mini courses.
What problems do you solve on your blog? Maybe you can help people live a minimalist lifestyle or help people rejuvenate their diet?
The best courses I have ever taken combine both written content and video content. People are different learners so some may learn better from audio visuals whilst others benefit from the written word. Offering both means everyone has a good chance of learning from your course.
Don’t forget to offer a workbook with your course. They can easily be created on Canva as they have plenty of templates that you can use.
These are just a few ideas for digital products that you can try on your site. Which digital products would work best for you?
If you like this, you might like the collaborative blogger competition I just posted!